“In the past, management said, ‘It’s a uniform just wear it,’” he says. “The employee’s role is conveying the hospitality and looking the part-playing a role-in the casino’s overall theme. “The employees of a casino are walking, talking guest-service specialists,” says Chuck Campbell, president and co-founder of At Work Uniforms, based in Orange Beach, Alabama, which been outfitting casino employees across the U.S. “It’s more sophisticated.”īecause employees bring the brand image to life, operators often involve them in the uniform design process. It still has a lot of luster, but it’s not as flashy,” she says.
I see a lot of properties changing that image of the shimmery, Old Vegas look. “I see a new generation, a new customer in these casinos.
Staying on trend is essential, says Joanna Cordero, manager of design at Cintas Corp., one of the country’s leading casino uniform outfitters. Nowadays, casinos are opting for a simpler, more elegant look-though a touch of glam remains.
Many styles of the past seem gaudy or even costume-like by today’s standards. Because employees are the public face of casinos, what they wear-their uniforms-is as much a part of the overall resort experience as how they greet and interact with guests.Ĭasinos are constantly changing to meet increasing competition and the challenge of attracting new customers.
